We all know that nothing in today's day and age sells without a huge amount of promotion which makes our work visible to as many people as possible for as long as possible.  Not a day goes by that Amazon doesn't bombard me with a list of books I might like in the hope that I will stop, look, and hopefully, purchase.  They recommend the same books over and over until I actually do stop and look, and as an Indie author, I have to do the same thing.  But after a while (and I've been doing this for a few years now) I start to feel like some quack standing on a soap box in the middle of the town square and yelling, "Buy my book! Buy my book!" 


At first, people might actually stop, look, and listen to what I've got to say, but eventually, they will just pass by, shake their heads in dismay, and hope that I'll get the message and be quiet.  I can't say I blame them.  Self-promotion is demeaning and often obnoxious, not to mention time-consuming and frequently fruitless. 

Is there such a thing as promoting your work with good results without being annoying and obnoxious?  I would love to hear your thoughts and ideas, and if you have no advice, feel free to just commiserate.


Irina Shapiro



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I think you're on the right track with your website, and social media - I know it's a pain in the rear end - but don't give up the self-promoting. If you feel the need to tone it down then sure take a step back - evaluate which outlet provides you the best results be it your author page, your FB or Twtitter or other social media sites and then see that you did differently for that particular outlet and ask yourself if it’s something that can applied to the others –  Also look at which outlet produces no results and dig to see why that is – was the correct target audience reached, if not how can you reach it using that particular connection…Sorry I’m not much help commiserating or providing better options. Still, I hope my suggestion to create a “market study” of sorts will help you capitalize your self-promotion efforts. Best of luck!

Thank you for your input, Roxanna.  I've been doing a market study for a while now, but in this business something that worked last week doesn't necessarily work the week after.

I am very new to all of this so any advice you could pass on to me would be worth my weight (not a small amount) in gold. My book is my baby and I would so much like to see it do well. I don't need it to survive on per say, but I would like my budding series to do well anyhow.

Thank you

Hi, David.  There are many ways to promote, some free and some paid.  Some forms of promotion that I've used in the past are:

1. Amazon KDP -- free promotion days.

2. Joining pertinent groups on Facebook and Book Blogs and listing my books there.

3. Buying advertising from Facebook and Goodreads.

4. Doing blog tours.

5. Getting an online publicist (which so far has been a total waste of money)


I hope that helps.  There are also many sites dedicated to books, so you can investigate and try to list your title with them.

Hi David, I created an author Facebook two weeks ago and it's been a success so far. It's been hard work because I hated online social network (most especially twitter ) until I became an author. Now, I have twitter , Facebook, blogs, author pages etc. The funny truth is that I love it but it like having a second unpaid job. My next marketing tool is to do either a radio or TV interview. Also, I will be using Kobo Writing Life pre-release service for my next book ON THE BRIDGE. Pre-release is a good marketing strategy to get your book noticed before its actual release date.

Have a peep on my facebook to see the strategies I use. https://www.facebook.com/AdaUzoije.author

Yeah social media is a PITA, even harder than maintaining my current weight lol ;)

have you thought about giving one to your local library? Some people do that to hopefully attract future readers/ fans. 

Nice idea Ailyn, I was thinking of doing that as soon as my books become available in paperback. 

This is my belief:  It starts with you.  If your outlook is of the belief that I'm being obnoxious, people pass by and shake their heads, etc.., then you will continue to get exactly what you don't want.  Your thoughts are what you attract in the end.  Too many people have this belief about themselves and get the results that are common to it.  The ones who are highly successful at this stuff never think the thoughts you are currently displaying.

Thank you for your input.  I agree with you, attitude is everything, but I think some people are just naturally better at demanding attention.  I've never been one of them.  I love the writing process, but I hate the hours of self-promotion necessary to sell your work.  I will take your advice to heart though and work on my outlook.

Sorry but I don't believe in that 'law of attraction' bs.

My reply was to Brien, btw


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