How do you feel about authors/publishers sending you emails that are in bcc format? Does it hinder your willingness to read their books, or does it not matter since a book is a book.
Unless I've worked with the author/publisher before, I hate it. To me it always screams that the person hasn't even bothered to look at my review policy (and usually they haven't). I usually delete those emails.
Actually, I only really look at emails if they care enough to put my name in there. I practically ignore the ones that don't because 9 times out of 10, I won't like what they are selling (because chances are they haven't even read my policy, or even the front page of my blog to find out my name.)
I usually ignore mass emails like that with the exception of authors or publishers that I already have a working relationship with. I have a form that I prefer all requests to be filled out with, so mass emails aren't as good. Plus I feel like they don't know who I am, what I review or want anything more than straight numbers when they do that or have taken the time to read my review policy. I feel it's discourteous.
I normally will ignore emails that are clearly mass, unless they are a book publisher who I have worked with a lot.
Thankfully, I have almost never encountered any mass emails, and have only twice had to reject someone because they clearly did not read my review policy.
I agree with the group. If you can't even bother to use my name, why should I spend my time helping you promote a book?
I'm glad others feel the same way. When this happens to me I don't bother to read the novel or email. I had one that did annoy me though, the author just sent me his book (in pdf format) and I never even asked for it. Not only that, but he didn't even use my name in the email.
Anything that doesn't feel personal is not great. I'll normally read these, as I appreciate everyone has different time constraints but this depends on how my own time is looking. Needless to say, I pay more attention to e-mails from people who have spent a little time on my site or generally finding out about me and my reading tastes.
Matthew - Bibliofreak.net - A Book Review Blog