Book blog tours - are they worth it ?

[mick bose]

I published on kindle for the first time on 28th November 2012, although actually writing without publishing for a few years now. Sold 127 copies so far and about 540 free downloads so far. I dont know if that is good or bad.

But to increase the profile of my book, I was thinking of starting a blog tour. I wanted to go with someone established as.....surely that would help ?

But some authors get very little out of a blog tour. I understand it can depend on genre, cover and the book itself !

Just wanted to know what they community here thinks about blog tours.

Are they worth it ?

Link to my medical thriller :

http://www.amazon.com/Fatal-Trial-ebook/dp/B00AEX1ZRA/ref=sr_1_1?s=...

Many thanks

Mick

[ManOfLaBook.com]

How do you quantify a successful tour?

Sales?

Awareness?

ROI?

http://www.ManOfLaBook.com

[mick bose]

Hi Zohar

Having seen your blog and what you like - I think you might find my book interesting.

Its a medical thriller - but there is a WWII unsolved mystery right in the middle of it......

Thanks

Mick.

[Mary (BookHounds)]

I participate in a lot of blog tours.  They help raise web awareness and followers on social media.  I guess in turn those can lead to sales.  You do get exposed to a lot of new readers. 

That is a really good question ManofLaBook....how do you quantify it?  

[ManOfLaBook.com]

Social media is akin to word-of-mouth.

It's very difficult to quantify.

http://www.ManOfLaBook.com

[mick bose]

I suppose quantifying is not necessarily down to hard numbers.

Something like awareness is a qualitative issue. But obviously it can lead to large sales if it is the right awareness !

I guess with a successful tour you are thinking about all the three factors mentioned :

sales

roi

awareness

I would add a fourth - reviews.

[mick bose]

Thanks for replying Mary.

Any increase in sales following your blog tours ?

Or is it just raised awareness ?

Thanks

Mick