The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.
It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.
But the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation.
The rules take effect Dec. 1.
So, apparently my discussion about whether or not it was tacky to mention if a book reviewed was a free copy or not in-post is now a moot point.
I can't help but wonder if this is retroactive. By which I mean, do I need to go back through years of posts and find every review I did where I got a book or other product for free or I was paid and edit those to make sure everything is a-o-k.
What do you think of this decision and how do you think it will affect you?