I am a poet, writer and blogger, and I tend to publish or post three or four times a week. That sounds like I'm bragging, but I'm not. Poetry can publish all the time, and I'm trying to promote a couple of upcoming novels and to create a brand. The thing is that I want to support those places that have my work, but at the same time, I don't want to annoy facebook friends and email friends.
So my question is how often should someone promote and where? How often do you do it? When does it become annoying?
I guess that's 3 questions, but they come down to the same thing.
I update my Twitter everyday, it's less intrusive than say Facebook. At the moment, my friends have liked my Facebook page and i'm unwilling to update that every day, I just don't want to keep bothering them. So I'll update Facebook maybe once a fortnight (probably way too conservative). I agree with you though, there is certainly a point where excessive social marketing may have more of a negative effect than positive
I've tried to get into Twitter, and I'm having a hard time with how much it move. Good advice though. I think I'll get back into it.
I tweet 2 - 5 times a day, only one of which is a personal promotion. Other times, I put in news about the writing world, writing quotes, or tweet for author friends. I also retweet interesting tweets I receive. It's easy for tweets to get lost in twitter. Fact is, the tweets I see are the ones specifically directed to me or the ones that are at the top of my feed when I happen to peek in. The other tens of thousands of tweets sent my way are pretty much lost.
I update my Facebook page whenever a new blog post shows up on my blog, which is once or twice a week. In general, I don't e-mail friends (except my beta readers or close friends).
I'm launching a large promotional event in mid-September, so all the rules go out the window at that point. I suspect I'll be a touch more intrusive but I still hope not to be annoying... :-)
Yeah, that's the problem. You get those large events and you want to promote, but then people get sick of it. In any case, let me know about what you're doing mid-September, and I'll try to help promote it too (without being annoying).
Well, all publicity is good publicity, or isn't that what they say?
"Too much" promotion can certainly be annoying but unless you keep doing it for a very long time I believe the point of really repelling readers is pretty far off.
So do as much as you have time and energy for and make sure to spread out into different channels - then I don't think you can do TOO much.
Another option is to actually ask you readers/followers.
I try to post on my Facebook page at least once a day. Facebook suggests to do that to keep your fans informed. I try to post on Twitter at least once a day. However, most of the time I post on my Facebook and Twitter pages multiple times a day. I like to post on my blog every day, which I've heard is recommended, but I usually post twice a week. Not all of my posts are promotional, especially not my blog posts.
Generally, the important thing is to post every day, but keep your promotional posts to half (or less) of your total posts.
At a convention this past weekend, I was one of the panelists in a seminar on self-promotion. One of my fellow panelists said that one needs to be active online, but at a minimum, 90% of your posts should just be you being friendly, interesting, and/or amusing, not messages urging people to buy your stuff. That sounds about right to me. You need to keep your name out in front of your Friends, Followers, or whatever, but you'll turn them off really fast if they feel you're mostly bombarding them with ads.
That makes sense. If you think about it you are selling yourself in a way. What better way to do that then be personal. Let them get to know you and then they will like you better for it, and when people like you they are more likely to buy your products.
This makes me think of "The Cluetrain Manifesto" from 1999.
If it helps, I post onto my blog three times per week. Mon - something about travelling, living, writing, etc. Wed - book review, Fri - a piece of flash fiction (which I've written). I'm also trying to get my name out there a little in the hope that when I have something to publish in the future, I might have a bit of a head-start. I hope that people aren't getting bored of me/my stuff, but I guess that's the risk you run, but you equally run the risk of gaining other people along the way!