Making it all free

[Michelle Isenhoff]

I'm intrigued by the arguments of writers like Neil Gaiman who propose boosting sales by making digital content free.  Last fall, someone posted a link to an article by another writer who makes ALL his digital content free and still earns an excellent living off just his paperbacks.  I can't remember that writer's name or find the article again.  Did anybody else see it?  Or does anyone have more examples of this nature?

[John Brantingham]

I think it's a great idea to give away some of your work for free. Then what you're doing is kind of like giving a digital reading. And just like a non-digital reading, the idea is that people will come to the rest of your work. I think Neil Gaiman can afford to do that because he's Neil Gaiman, if you know what I mean.

[Michelle Isenhoff]

I hadn't thought of it as a reading.  I like that!