What methods of book promotion and marketing have worked best for you? Basically, how do you get the most bang for your buck? I am looking to network with people like everyone here. I would love to here ideas and advice on how I can promote my book and site, what has worked best for everyone else, and trade secrets. If we can network to help each other, that is great.
Just like in any other marketing campaign, there is no "magic formula". There is not one thing that "works" but several campaigns (online, social media, print, etc.) that work together in unison.
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One thing I have done is arranged to have my vehicle wrapped with my cover art and additional art added and of course web site. It hasn't been applied yet as they are working on the complete image but it will wrap the whole back half of my van. I suppose it depends how much you drive. Has anyone else tried this? Any thoughts?
I haven't tried that before but I heard that if you get some social sites like Twitter and Facebook, then you'll get people to know you. Another way I would go about networking is to start a blog. That way your readers will get to know you, and once you reach a certain number of followers, like 100, then you can do a giveaway of your book! I know that got some people interested, especially since my book covers and blurbs were interesting.
Of course, ask for only followers to enter the giveaway, and maybe have them like your Facebook page to be eligible to enter the giveaway. Ask them to review it for you, and don't pepper them with reminders. Sometimes it takes a while for them to get a review up.
Another way to get some buzz around your books is to do a giveaway on LibraryThing or Goodreads or on another blog. That's always a good thing. Just make sure to ask for a review, since some people don't review anyway, it would be a good thing to request it. And I put my request on the back of the book also. Just in case they forget.
Oh, another way is to get book bloggers to review your book. And ask them to post their reviews on their blog, and on as many book sites as possible. I always ask for them to post on Smashwords and Amazon, just because those pages have the most visibility, especially Amazon. It's the biggest and if you get enough ratings from Amazon, then you'll get some people interested. Especially if you get people to rate it on Goodreads too.
Of course, there are many other ways, but for the most part, these are the marketing I use and just like the first commenter said, there's no one perfect way to market. I know, if you have the money, Pixel of Ink is offering sponsorships and I know for sure that that will boost your sales. I have heard many of self published authors getting like 500 sales of their book in an hour.
Yes, an hour!
So really, it's up to you and your budget. How much time you are willing to put into marketing and promotion?
Alot of good info there. Advice I know I will definitly follow. And I hadn't heard about Pixel of Ink yet, so I will check on that. It is hard to be on a budget but most of us are. I guess, what you are willing to invest somewhat depends on the outcome.
haven't tried that but it would definitely put the visual of your cover in front of people! I've been struggling myself with what works, what doesn't--trying to get more followers to my blog but slow going (http://niksblog-authorinprogress.blogspot.com) Also using twitter--the trouble is we want READERS, not necessarily writers although of course writers buy many books as well...some people say that twitter is useless but I like it so far and it and this site have brought some followers to my blog--I'm in process of getting a website up. You need to pinpoint who your readers are and target them, I suppose--narrow your genre down to a niche. Is your book published? I got a pre-pub review for mine and am wondering where to post it (aside from Amazon) I hope there was something here that helps--good luck!
Sounds like you are on the right track. I have a site as most of us do. Trouble is getting the traffic there. I will say this and I am totally ashamed to say it, I struggle with finding something interesting to blog about often. I need to be blogging more but I refuse to blog about non issues and waste reader's time. So that is where I am trying to improve.
Blog about the things you are dealing with. It's surprising how many people have been complimenting my blog which are basically notes on work I've done solving various problems over the years and updating them when I need my notes to find everything has changed slightly.
I struggle with the same thing--lately if something strikes me deeply, whether it's about writing or completely unrelated, I blog about it--also blogging about the process of self-publishing...and there's also inviting guests to blog as well...