Hello, I am a self published author and consultant. The traditional publishing route I was offered was somewhere between 6 to 10% royalties and very low on the rights to my book. The publishing company I went with I get 20% royalties and 99% of of my rights. The company owns the cover image of my book which is still not a bad deal seeing as I get to market my book at any angle I choose. However, if the traditional publisher can map out a marketing campaign that is fantastic...I would think twice about it, probably not go with it. But definately would think about it.