HI, I'm still pretty new to book promotions and tours and I was wondering if someone could explain. What is a guest post and how is it different from a promo? If you are posting an author's book excerpt or giveaway, does that qualify as a guest post?
Think of a guest post like a newspaper article. You're writing on a topic of interest to the blogger's readers. It may be on a topic related to your book, but its purpose is not to promote your book. Its purpose is to entertain or inform. When you're writing a good guest blog, you shouldn't even consider book promotion as a secondary purpose of your article. You'll get a bio at the end of the post, with links to your web site and your books, but the article itself should not be an advertisement.
I have written a number of guest posts over the years. I do most of them on the craft of writing, with a few on writing lifestyle, and one recently on what it's like to write as a legally blind author. If a blog has a theme, I try to write to their theme (to their audience).
I did write two guest posts that were a bit of an exception -- one was an interview with the main character of my book (at the blogger's request) and one was a prequel short story to my novel, The Immortality Virus, also at the blogger's request.
Usually when you guest post, the blogger will give you a topic. So don't worry too much about it.
Thank you Christine. I am a relatively new blogger and this was something I wasn't completely sure about. So you are saying a guest post is content the blogger posts that the author has written correct? Thanks for your response.
Yes, this is correct.
Yes. It is a great way to introduce your writing to a new audience. It also benefits your host, exposing his/her writing to your audiences, as you share the article with your networks.
That was very helpful, Christine. Thanks for sharing.
What a great question to me, and the reply of Christine.
Now I do also know about guest post.
Darryl, more details would do :D