Someone approached me about renting space on my blog (in the sidebar) for the purpose of advertising. Anyone have any experience with this? If so what about a fee structure? And most of all, is it a good idea?
Hope to hear from you.
Joyce at Joyce's Choices at http://www.jssherr.blogspot.com
It's not a bad idea, especially if you're being approached by people who want to do it. You can still control what you'll allow. If it doesn't cost you anything, why not?
There are a number of ad management tools that you can use to automate it, the easiest for someone who doesn't want to spend a lot of time on it is probably adpeeps, who'll host an ad server for you for $3.99/mo., so if you can get at least $4 a month out of the people asking for a spot, why not do it? Adpeeps lets you set CPM and CPC pricing and allows advertisers to create their own accounts on your branded ad server and pay for spots, with or without your intervention.
LOL this is probably all gobbledegook to you... If I'm right and it is, it's probably not worth managing it yourself unless the payoff is much larger than just a few bucks a month - so I'd just say "no" to the person asking, then use the AdSense Gadget instead and let Google worry about it and send you a check every once in awhile.
There are a lot of ways you can set banner ad pricing, but the easiest way is to set a flat per month fee for a certain size graphic. When I was a design blogger, this is what I did... my traffic was around 4,000 unique visits a month and I sold a few side bar graphic banners for $40 a month. There's no set standard for what you charge for a banner ad, but higher traffic sites of course, are able to charge more and lower traffic sites charge less. I've seen people go as low as $25 for a 125x125 square side bar banner.
If you receive good traffic, and you're serious about making income from advertising on your blog, you should look into joining an ad network. Blogher runs a reputable one, and at one point I was a member of Clever Girls (who also offer opportunities to write sponsored posts). Other ad networks bloggers I know use include: CafeMom (http://www.cafemom.com/), Federated Media (http://www.federatedmedia.net/), and Social Spark (http://www.socialspark.com/).
The most important thing is making sure whatever ads you show are reputable and of interest to your readers. I would never join an ad network that doesn't give me control over which advertisements show up on my blog. I also don't really care for the link ads (which link to words within your copy) because I think it's distracting and spammy looking.
Here are some links that may help you learn more:
Hope that helps some.
No, DO NOT GET MONEY INVOLVED. When you advertise on someone elses website, its more about forming bonds and connections with fellow book bloggers. When you add money to the equation it ends up being about business.
On top of that sidebar ads normally don't get allot of views, its completely depends on the blog. I suggest a blog button swap. You add my blog button, and I'll add yours- that kind of thing. Utterly money free.
- Eddie of http://editorsarticle.blogspot.ca
Follow my blog! or participate in a blog button swap!
I've got a banner exchange program going, too.