It seems to be the age of the eReader and the end of traditionally published books. With bookstores trickling away, the standard way to publish a book is starting to leave. A perfect example of this is the ever popular Lightning Source. Now with nearly two million titles hosted on their system utilizing the Lightning Sources Print on Demand model, it will only be a matter of
time before the only way book will be published is Print on Demand and
exploding model of Electronic Books.
Amazon Kindle is now available nationwide in Target stores, the B&N Nook is available in hundreds of B&N bookstores, and the iPad has sold four million. Kindle and Nook are also right in the middle of a price war. Kindle used to be the big boy on the block, however with Nook now only
149.00, the Nook is starting to become the big man on the block. To now compete
with the Kindles massive author list they use for eBooks, B&N has announced
Pubit. In essence it is exactly like the Amazon DTP program.
It has become the market not for big houses and big authors, but instead the market for small houses and unknown publishers. eBooks are priced so low most of the time that even if the book is bad, there really is no loss, on the other hand, the big houses which have to pay their big authors and their big buildings are priced at the lowest at 9.99 and most of the time higher. Small presses and authors can price the big boy’s right out.
Small presses and unknown authors also have a grasp on the online market, much more than the big houses. A good question to ask, on Twitter do you follow the big houses. Most of you will say no, simply because all they tweet is buy this, do that and they don’t have a grasp of what social
marketing really is. Smaller houses and unknown authors actually engage their
followers and make it a social experience.
So how can you beat out the bigger houses? The key is to network online and to get on Lightning Source for your print books. Lightning Source will enable you to get into bookstores like B&N and even if they won’t stock it, it is available for order. You can then market right in the store
with bookmarks and flyers that direct people to ask a bookseller to get the
Guerrilla market, the Nook displays at your B&N store, (if you book is on Nook) pull it up so it is on the home screen and then walk away. They next person who looks at the Nook will see your book. You can even leave a bookmark or two next to the Nook so people can go order the print
version or remember the book when they get their own Nook.
A Big house spends thousands of dollars to get their books in the front of a store, however most local stores are very willing as long as you supply them with displays or bookmarks free of charge to place these vital marketing items right at the checkout stand. (We’ve done it many times)
So let me ask you – Is the age of big houses coming to an end?