I recently found out an online magazine, Rumpus, is going to start a "fairly unique sort of book club" in June. For $25 a month, you'll be able to receive an unreleased book to read and review, and the best review of that book will be published on the site.
Personally, I'm not thrilled with this "unique" idea. Why are we paying for the honor of promoting an author's book to increase his/her sales in addition to providing free content for their site?
What do you think about it?
Source: Media Bistro