Elevator Pitches

[Emily Ellsworth]

So, I've just started the 31 Days to Building a Better Blog by ProBlogger. The first thing on his list is to develop an elevator pitch. I was thinking about a "one-liner" I could use, and I came up with:
Solving the problem of what to read next
I like it because it's witty, but for some reason I keep thinking that it's grammatically incorrect. Any thoughts? Also, I'd LOVE to hear your elevator pitches if you have them.

[Zoe Toft]

Hello all,

So I too would like some feedback on my elevator pitch ;-) My blog is Playing by the book.

Possible pitches:

1. Reading-inspired play and play-inspired reading

2. Bringing together creative play and great books for kids

3. Enjoying time with our kids, reviewing the books we read together and documenting the creative play both inspired by our reading and which inspires our reading

.......................................
My audience: parents with children under 10, people looking for play ideas and craft activities for children, people looking for suggestions as to what books to read with their kids, families, potentially educators looking for ideas for lesson plans - because of the direct link between the book and the activity in each post

My current tagline:
Reviews of kids' books and the crazy, fun stuff they inspire us to do

(what I don't like about this version is that it doesn't get the fact that sometimes the play inspires the reading and sometimes it's the other way round - the reading inspires the play)


Any feedback would be much appreciated.
Thanks in anticipation
Zoe
Playing by the book

[Nicola O.]

Hmmm. Well first of all, I think your blog is charming, and it's a nice original spin-- there are lots of kids' book blogs out there, but not as many that relate the books to activity.

It's a pretty simple idea, but I agree it's kind of hard to articulate without tongue-twisting. Maybe something like, "Read - Play - Inspire" ? I think all the "ings" tangle up a bit. Or... "Reading with kids, playing with kids, and connecting the two" ?

Of the three you list, I like #1 the best, although when I first read it I was thinking it had something to do with dramatic plays (as in "let's put on a play!") ... and I like #3 the least --it might not be bad if you were looking to attract child development specialists, children's librarians, preschool teachers, etc, but I think it's a bit ponderous for the average parent.

don't know if that helps...

[Greg Zimmerman]

To my eye, your tagline is grammatically correct. I like it! It actually did make me go to your site to see what I should read next.

Here's mine: The New Dork Review of Books: One book nerd's musings on the reading life, book news and reviews, and other literary miscellanea.

I wrote that a month ago when I started my blog, and now as I really think about it, I'm thinking it's a bit cumbersome and wordy. Any thoughts?