In one of the other discussions, we were discussing anchor text and the best way to link over to someone else's blog. I thought that this was important enough to discuss more in depth.
If I were to say "read another viewpoint here
," then search engines place all the importance on the word "here". The anchor text is telling it what the page is about that you are linking to. So the page you are linking to is all about the word "here." Obviously, a word that I don't want to rank high in.
Compare that to "read another book review at the Maw Books Blog
." This is saying that the page you are linking to is a book review at the Maw Books Blog. Wouldn't you want to rank higher in that?
If used wisely, anchor text can raise your rankings in search engines. Use anchor text to link out to other blogs, within your own blog, navigation, etc.
For a much better explanation about anchor text read this article about anchor text
. Ha, ha. See how I did that? Search engines know now that I'm linking out to a page about anchor text.
When I was poking around Google Webmaster Tools recently for my blog, the word "here" was ranked 25th as the most used anchor text from incoming links out of hundreds of other anchor texts. Obviously, my blog isn't about here. It's a book blog about book reviews, book recommendations, author interviews, etc.
When I first starting blogging, I used the word "here" a lot. I have a lot of blog posts to go back through and fix. I think it would be beneficial for all book bloggers to think again about what words they use as their anchor text when linking to other book blogs. It will improve the search ranking for everybody.
Does this make sense? Read the article and let me know if you have any questions and commit to think twice about the anchor text you use when linking to somebody else.