If you have a community or readership of entrepreneurs, solopreneurs, small business owners, start-up execs or even non-profits, you may be very interested to review the just-launched Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press)
With endorsements by some of the world's leading marketing gurus, this is a fresh, practical guide to building a killer brand on any budget. It includes case studies, anecdotes and a 10-step process to building a winning brand strategy.
Maria Ross makes it clear that branding isn't just for big companies, rich companies, or consumer companies. It's for your company. In a single readable volume, she shows you how to separate yourself from the pack and win. – Marty Neumeier, Author of The Brand Gap and Zag
The Press Release and Media Kit, which includes book highlights, testimonials, bio and startling small business stats can be downloaded at www.red-slice.com/branding-basics-book (scroll to the bottom)
If interested, please email me at email@example.com Many thanks for your consideration!