A forum for sharing book marketing ideas. What works you?

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A forum for sharing  book marketing ideas. What works you?

As a writer we love to write and hopefully we love to read.  But then we have to promote our books and help it sell.  What has been your most effective ways of marketing your e-book and increasing sales?  Blogs, ads, Twitter, Facebook??

Let the world know.

 

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Latest Activity: Jan 7

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Comment by Jay Siva on December 17, 2012 at 7:36pm

Hello everyone, I'd really like your feedback.

My name is Jay Siva. I'm an author with 4 books published in total. I am also the founder of EZBuyButton.com, it's an easy "buy book" widget for authors. I created it out of sheer necessity for promoting and marketing my own books, and it's been so effective I wanted to let other authors use it as well, which is why I've made it 100% free for anyone who wants to use my EZBuyButton widget.

I'd love to get feedback from authors, and perhaps I can make  it even better, and I invite anyone to try it out. I saw immediate improvements in my sales, so I'd really like to see if it can help others as well.

You can go to my website http://www.ezbuybutton.com to check it out.

Thank you all.

Jay Siva


Author
Comment by Joshua Paul Viola on August 20, 2012 at 7:48pm

I approached the book publishing world in two very different ways:

1. My book was published by a music label - something I fought hard for.

2. I have a 3D comic app to accompany my book - featuring music by the label.

I'd love to discuss more if you're interested.


Author
Comment by Bryan Mooney on July 1, 2012 at 4:08pm

Check out The Library Thing. It is filled with readers of books similar to Goodreads. I love BookBlogs but I find  that other sites are more reader oriented which is great for sales as opposed to  sites which cater to  Authors.


Author
Comment by Bryan Mooney on June 13, 2012 at 6:11pm

Goodreads-  Good or Bad?

I just joined Goodreads.com and told them about the books I wanted to read and the books I had already read.  I listed my two latest books with them and signed up for their book advertising program called Self Advertise.

Despite the name it is pretty sophisticated.  It is also a  little difficult to use but I am waddling through it. 

They have over three million readers on their site.  There is a lot to see and understand but at this early point I feel it is well worth it.

 

Their advertising customer support is good just delayed somewhat. 

You pay a set amount and set up your ads to run for thrirty days.  You can limit your ad as to how much you spend a day (you pay per click) and it has some pretty fancy statistical reporting.

Those of you who have been following this blog for any length of time know I use only the gold standard;  Did it move the needle and sell my books???? Time will tell. Stay tuned.

 


Author
Comment by Bryan Mooney on June 11, 2012 at 8:24am

To land a publisher, an Author prints sample copies for stores. (WSJ 6/11/12)

Author Michael Ennis had received lots of rejection letters from publishers.  He decided to think outside the box and paid LuLu to print 48 copies of his new book, The Malice of Fortune. He sent these books to influential booksellers around the country including, Books and Books in Miami.

Within a month he got such a strong response and glowing reviews from the stores he resubmitted his book to publishers along with the reviews and was signed with Bertlesmann within a week.

Michael did not take no for an anwer and went out and Moved the Needle on his own.  What else could he do?  What would you do?


Author
Comment by Bryan Mooney on June 10, 2012 at 7:45pm

Move the needle-  Move the needle is a term which refers to any activity that youuse to help promte sales of your book shich casues someone tob uy and increase sales or "Move the Needle."  Activiity does not count when judging moving the needle, only results. 

What activities have you done that has moved your book sales needle?

If you do something to increase sales and it down not move the needle, move on.


Author
Comment by Clint Morey on June 9, 2012 at 11:49am

Bryan,

Thanks for the tip on customizing the tinyurl link.


Author
Comment by Bryan Mooney on June 9, 2012 at 6:32am

Free books- Friend or foe??

Has anyone seen jump in sales after doing a free book promo?

How do you track your sales?  I use the sales report on Amazon and now track it daily to see what works and what does not for me. Time is too precious.  Every keystroke I spend away form my writing is time away from my writing and my family.  I value what I do.

The problem with handing out free books, as I see it, is that readers get used to it and when you stop giving out free books readers move on to the next author. 

Imagine if you went into a store and they were handing out ten free items a day.  Great, for us but not so great for the store.  They need to make a living or you will no longer have a store to go to.  Just like when the Internet first started, everything was free.  Well it matured and I think the time is coming for the same thing to happen with Authors.  Value what you have.

"But this is the only way to get people to try me, an unknown author, besides I want people to read me,at all costs." We all want this.

 

Do what the stores do- Try- Buy one book, get one free.(BOGO) 

 

Buy one, get one for a penny.  Will it work? Let's try it.

On the other hand, if anyone has had a big success in giving away books for free, I would love to hear about it. Let me know.

 


Author
Comment by Bryan Mooney on June 8, 2012 at 1:17pm

I have found a number of sites for book writers and readers who are looking for new books to read.  Readers are the gold standard for marketing.


Author
Comment by Bryan Mooney on June 8, 2012 at 12:01pm

TinyUrls-  These are really a great way to reduce the size of a long Url Address but I always try to cusomize them for maximium benfit.

For example: What does this Url below mean to you?

http://www.amazon.com/s/ref=sr_tc_2_0?rh=i%3Astripbooks%2Ck%3ABryan... 

Yeah, I thought the same thing.  And the tiny url assigned was not much better, something like, tinyurl/wec78r???

So, I chose the custom url of my own choosing and it came out with this:

          http://tinyurl.com/Books-by-Bryan-Mooney        It works much better. The next thing to do is to do acut and paste and save it somewhere easy to find. 

 
 
 

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