Share 'Marketing books to blogs'

Hi, I am new to Book Blogs and I was wondering how to market my books.  My books are a combination of historical romance and mystery with a hint of supernatural.  Is it acceptable to post links to my books or can that only be done by an administrator?  I would also like to promote my website www.irinashapiro.com which has a description of my novels and cover images, plus some information about me.