Share 'Challenges of marketing for brand new authors'

As a new (self Published) author one of the most challenging and frustrating things is figuring out how to market myself and my book.  I mean no one knows who I am so why would a complete stranger want to buy my book?  Well that's the ultimate challenge.  Selling yourself and your book to complete strangers.  Would like to open up the discussion to others to share some tips or tricks of the trade…