Share 'Judging a Blog by Its Cover'

Does the design of your book review blog really matter?  How do the color and images of your blog represent who you are as a reviewer?  How does blog design affect how your "clients" perceive your skills and abilities as a reviewer?  How did you design your book review blog, and what impression are you hoping to make by the choices you made? http://astrangeplacecalledhome.blogspot.com