Jan Fischer Wade's Blog Posts Tagged 'promotion' (15)

COMPREHENSIVE BOOK MARKETING PLAN

I have updated a post I did awhile back. I hope everyone finds it useful!  Jan

Start 6-12 months ahead of publishing!!!

1) Join Social Networks, then start a presence (ie: post useful stuff!) and add connections through:

• Facebook
• Twitter

            (and yes, start a spreadsheet with all of your usernames and…

How to Make Your Own Video Trailer!

The following post is by Joanna Penn and is located on page 26 of Savvy Book Marketing Secrets, a FREE ebook available when you sign up for the Book Marketing Maven's newsletter - I highly recommend it!…

Today I have a list of twitter users who post great info for writers from Robert Brewer!! Please visit Robert Brewer's blog for more great stuff!!! (see link, below).

1. @glecharles
2. @JaneFriedman
3. @BrianKlems
4. @ChuckSambuchino
5. @…

Have you heard of or participated in Tweetchats? You can use it to filter out all tweets in your twitterstream that do not contain the topic you've chosen (like #writing), thereby creating a group that can chat together. Groups can pick a certain time to meet and chat. It is REALLY easy to use!

1) You need to have a twitter account

2) Go to Tweetchat.com…

Hi Authors!  Today I am listing book review blogs (some geared towards YA and fantasy), and each has between 1,000 and 2,500 followers.  I researched about 500 book blogs and these were the ones with many followers and current activity.  Try to contact some of these sites to review your new or upcoming release for some widespread exposure!  View my July 13th post for a list of 14 blogs that have collectively over 50,000 followers!  Good Luck!  Jan…

One of the best and cheapest ways to get your name and book out there is to trade with other authors.  Yup, it is "I'll post your stuff on mine and you post my stuff on yours."  First find authors who share a common genre or theme with you - targeting the right audience is key!  Play nice and make friends with them!  : )

If you want to add your genre and blog…

Okay, today I am not going to overwhelm you with a huge post.  Instead, I am going to overwhelm your marketing senses by sharing just a few great book marketing sites (informational sites, not 'pay me to market your book').  Just click on them and add them to your favorites, then browse at your leisure, or when you need info on a certain topic.  Have fun!

www.AuthorInsider.com…

Okay, so my last post was on where to go if you want to become involved with social communities geared towards authors and books.  Maybe you join a few.  So now what??

JOIN GROUPS, JOIN GROUPS!!!  Yes, I said that twice!  There are some wonderful groups out there!  Search for relevance, interests, and ongoing activity.  Join as many as you want!

START YOUR OWN GROUP:  If you don't see a group related to you strong interest, start your own!  I started…

I have met so many wonderful people through BookBlogs and other communities I am a member of.  These types of sites are great to meet authors, readers, reviewers, and others in the industry. 

So, first, what are some of these sites???  (Note:  These are all FREE and generally have a blog feature)

The obvious catch-all sites include Facebook and MySpace.  LinkedIn and Twitter can be included as well other poplular sites.  However, I want to focus on writing-related…

Okay, first, sorry I haven't posted in awhile - I was on a much needed vacation!  So I am back with my next topic - Book Launch Parties!!! 

1) First, decide how BIG you want it.  A small gathering of close friends?  A big 'ol party?  (I'd go for both!) 

2) Once you have decided that, move on to WHERE to have it! Of course, a bookstore is an obvious place. But if you want something different, think about places where you don't have to pay rent for.  Or, is there a place…

If you don't have someone else managing your publicity, its up to you to get out there - make it happen!!!

Of course, local bookstores should be your starting point.  Visit them in person, act professional, and be prepared.  Take your book and collateral materials to provide to the manager or person in charge of events.  Collateral materials can include:

     Business Cards

     Postcards (see my earlier post about swag and bling for your book)

     Short…

Most of us know what basic information we should have on our author or book website, but there are some other items that can be helpful - for journalists, reviewers, organizations, readers and others.

~Contact information for:

  1) yourself - some way to get ahold of you, email is probably best

  2) your literary agent

  3) your publisher, especially an email address

  4) your publicist (for media requests only); definitely email address

 …

(Can I say BALLS on here?  Oh well!  Sorry to offend anyone!)

The first thing you need to do is write a release!!! eHow had the best information:

1) All press releases should begin with contact information for you, your agent, publisher or public relations firm. Be sure to include all snail mail and email addresses as well as firm,…

This post will take a closer look at book blog tours.  According to author Alyice Edrich, "Blogs...can easily be found through the search engines and often have a loyal base of readers. And more importantly, they’re viral. Great posts are often picked up by other bloggers and linked to through articles and websites. You can take advantage of the power of blogs by going on a virtual book tour."  Source:  Host Your Own Event: Take a Blog Tour…

The main place I go to order any printed material is Vistaprint.com.  Open a free account and get on their email list.  They send out weekly emails with huge specials in them - usually FREE postcards, business cards, fliers, invitations, etc.  There are so many options, and creating your personalized bling is very easy!  You can use their stock images or upload your own.  They do have a small upload fee, but you don't have to pay it until you actually checkout where you order an item that…