Comprehensive Book Marketing Plan: Step by Step
COMPREHENSIVE BOOK MARKETING PLAN
I have updated a post I did awhile back. I hope everyone finds it useful! Jan
Start 6-12 months ahead of publishing!!!
1) Join Social Networks, then start a presence (ie: post useful stuff!) and add connections through:
(and yes, start a spreadsheet with all of your usernames and passwords!)
2) Join Social Communities about books and writing (or your area of expertise if your book is non-fiction):
- BookBlogs.ning
- SheWrites
- TheBookMarketingNetwork
- Writers Digest Community
- WritersCafe.org
- Goodreads
- KindleBoards
- Shelfari
- JacketFlap
3) Start a blog and post, post, post!
4) Get a website devoted only to your book and you as an author
5) Start an online newspaper (free at paper.li and posts updates to Twitter)
6) Obtain or create a digital book cover and banner
7) Create a book trailer if possible and post to YouTube and elsewhere
See: http://kidlitbooktrailers.ning.com/
SAMPLE: My Trailer for VEILED VIRTUES
8) Set up a blog tour (Start finding sites about 3 months prior to your release)
9) Find Reviewers: Request a review and let them know that you would also like to do an interview, giveaway or guest post. Email each potential reviewer the following:
- Title, Author, Genre, Length, Release Date, print or ebook (or both), ISBN number (if available)
- Synopsis of book
- Short excerpt
- Cover art in jpg format
- Author photo in jpg format and Author bio written in 3rd person
- Links to author's website and/or blog
- Link to video trailer if available
Here are some of the most popular, well-followed YA blog sites I found for book reviews:
www.iamareadernotawriter.blogspot.com
www.lafemmereaders.blogspot.com
www.thebookishtype.blogspot.com
10) Help host blog tours / interview other authors on your site / post positive reviews for others
11) Order swag / bling (postcards, business cards, etc.) from Vistaprint. Get on their mailing list, they send out free promotions all the time!
12) Send out ARCs (Advance Reader Copies) to sites that you have set up to do reviews. In conjunction with a published review, provide excerpts, giveaways, and of course a banner with a link to where your book can be purchased. If you get postive reviews, make sure to ask the reviewer to post it on Amazon and wherever else your book is for sale.
AT RELEASE TIME:
13) Issue a press release - most below are free!
http://www.ducttapemarketing.com/Instant-Press-Release.htm
http://www.free-press-release.com
14) Trade site and book links with other authors
15) Hit your local media! Radio stations, newspapers, magazines and even television!
16) Go on your blog tour!! Share posts with others
17) Check out BlogAds.com - you might find some cheap advertising spots!
18) Get on release lists: (the below are YA ones)
www.thebookbreeze.com/For_Authors.html
www.mightyape.com.au/Books/Childrens-Books/Fiction/young-adult-roma...
19) Throw a launch party at your favorite hang out
20) Check into local book festivals or events to see if you can get a table or be a speaker
21) Be a speaker at schools
22) Advertise on websites: (below are geared toward YA or fantasy). Prices range from $6 to $150 per month.
www.bookshelvesofdoom.blogs.com
www.emilysreadingroom.blogspot.com
www.thebookbreeze.com/For_Authors.html
So, print and keep this!!! Also, see my previous posts on expanded information on many of these topics.
Does anyone have any other points to add? GOOD LUCK WITH YOUR RELEASE!!! Jan
@veiledvirtues
Comment
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Comment by Jan Fischer Wade on February 18, 2012 at 8:43pm
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Hi Helen and Caroline! I'm glad you stopped by!!
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Comment by Helen Quinn on February 18, 2012 at 7:28pm
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I have been a member for only 1 day and I am amazed by the generosity of all of you. You share all this information that I have been searching for - I love this place!
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Comment by Caroline Miller on February 18, 2012 at 6:28pm
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I wanted to thank you for the advice above. Nice to have information so compactly presented. Have just arranged for a virtual book tour, my first.
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Hey Jenny! It is on the publishers website at http://museituppublishing.com/bookstore2/index.php?page=shop.produc...
Or on Amazon, just search the title name and it will come up. I dont think It has rolled onto Barnes and Noble yet. I would love to be on your site!!! Thanks! You can email me at jfis6 at allstate dot com. Thanks!!!!!
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Author Comment by Jenny Milchman on February 17, 2012 at 9:35pm -
Jan, please send me the link to the new book, how exciting!! If you want to do a guest post on my blog, I would love to feature you and spread the word!
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Hi Jenny!!!! Going good here! One week into the release of my novel so I am a busy bee!! Have a great weekend!!! Hugs! Jan
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Author Comment by Jenny Milchman on February 17, 2012 at 8:59pm -
Great tips, Jan! You are great about sharing your expertise! How are things going??
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No problem! When I started out, I wish I had found a post like this!!! : )
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Comment by Liz Davis on February 17, 2012 at 5:18pm -
This is great information and just what I'm looking for. Thanks so much for sharing.
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