Editor: Kristie Lorette
Atlantic Publishing, Ocala FL
Are you thinking about an herb business?
If you’re considering the business potential in herbs, then this book is definitely for you. When you want to turn a hobby or passion into a business, a good survey of the potential is important. That’s exactly what you get from this book of collected wisdom from those with experience in the business.
If you talk to any small-business people who didn’t succeed, you frequently find they started without really understanding what was involved in the effort. Editor Kristie Lorene makes sure you don’t have to suffer the same fate with an herbal business. You’ll be introduced to the primary things you need to consider when evaluating this type of opportunity.
A variety of topics are presented in reader-friendly formats. Topics include the basics of growing herbs, how to chose which ones to grow as part of your business model, and more. You’ll also learn how to use herbs, even ways to make income from stock that doesn’t sell.
One of the most important reasons to read this book is there are literally hundreds of questions to answer if your start-up business is going to be successful. Thanks to the information collected and presented by Ms. Lorette, you’ll know what those questions are. I know from experience how important this is: my first business of the ten I’ve created and sold so far nearly got shut down for lack of a single permit. I simply didn’t know I needed that permit in the city where I rented office space—it wasn’t needed in my own municipality. This is a tough way to learn the lessons. You can get a head-start on things with this book.
The marketing chapter is also an excellent resource. For individuals wanting to turn interest into success, the nitty-gritty of marketing that business is likely not known in great detail. As a new business owner, you probably have more time than money and will be doing many of these things yourself. Use this book to learn everything you need to consider and not be surprised in this arena.
Last and still of exceptional value is the included CD-ROM. Typical of Atlantic Publishing standards, this resources adds to the value of your investment. The retail price of $39.95 is a small amount to get a good map to business success. Thanks to the layout and structure of the book, you can choose the section you need at any time. The disc provides forms and even a business plan to get you started!
I wish there had been a guide like this one when I started my first business nearly twenty years ago. The book opens the doors on all the details needed to plan, start and run a business. Start here to learn what you don't know. Don’t waste time in the school of hard knocks for your herbal business—get this book and succeed faster with fewer mistakes.