THE COMPLETE GUIDE TO ADWORDS
Written by: LARISA LAMBERT
Published by: ATLANTIC PUBLISHING GROUP, INC.
Pub Date: 2011
Whether you are a small or lager business owner, a writer, or even a blogger, Google Adwords is an easy and smart way to take your business into a whole new direction. I have seen the Adwords information on blogger, but I never actually knew what exactly it was about until I read The Complete Guide to Adwords that I received courtesy of Atlantic Publishing.
Author Larisa Lambert consults on advertising, marketing, publishing, and other business endeavors, and has helped businesses grow by using Google Adwords. For any successful business, getting the word out about your company takes time and with the world-wide-net, you can successfully market your business.
You can create an ad with Adwords and display it on the Google network, therefore bring new visitors and potential customers to your site. The author briefly catches you up with the history of Google Adwords. In chapter two, you’ll learn about ad campaigns, your target audiences, cost-per-click, keywords, and landing pages. Set goals for your business and setup a creative marketing campaign using such techniques as branding and text ads.
Being a blogger, I have always been curious about Adwords and when I saw this book was up for review I had to signup for it. It is written in simple terms for any non-technical person to understand. I recommend the book for anyone who has a business or a blog.